Danielle León

How LinkedIn ads can make a difference for you

Have you ever wanted to reach a specific type of person at a specific business? Or wanted to try and recruit a specific job title or person in a certain field? Well, now you can with LinkedIn ads. More than 72 percent of full-time employees are on LinkedIn

OTT/Video Pre-Roll …What’s the Difference?

Video ads keep getting more popular as advertisers and brands continue to see the value. Eighty-five percent of brands used video marketing in 2020, which is up from 63 percent in 2017. According to the Interactive Advertising Bureau, nearly three in four buyers are planning to increase their digital video ad spend in the next 12 months, and nearly two-thirds of digital budgets are allocated to video. What does this mean? OTT/Video Pre-Roll …What’s the Difference?