Red Shoes Inc., a Wisconsin-based strategic communication firm that specializes in marketing, public relations and crisis communication, has hired Jackelyn Johnson as a marketing assistant. In this role, Johnson will support client teams in new business development, content creation and other administrative activities. She brings two years of social media and marketing experience and six years of … Red Shoes hires Jackelyn Johnson as marketing assistant
With COVID-19 (Coronavirus) beginning to impact daily life and showing no signs of ending soon, if you haven’t begun communicating to your internal and external audiences, now is the time. In 2009, during the H1N1 influenza outbreak, I served as the PIO (public information officer) for a health care system and saw first-hand how when … Communication and preparing for COVID-19
Branded Photography A brand’s visual identity is made up of a variety of elements including logos, fonts, colors and more. An area that is often overlooked is branded photography. Branded photography allows a business or organization to paint a picture for the customer. Whether an organization is product-or-service oriented, branded photography can help a potential customer visualize their need for a product or service that an organization offers. It … Up-level your brand with photography
It’s common for a company or organization to develop a visual identity and call it a day. It’s easy to get excited about what it looks like, the colors, the fonts and visuals but what else is your brand trying to say? Or, what should it be saying? In today’s sensory overloaded world, your brand … How to bring your brand to life
A popular way to get engagement on your business Facebook page is by having a contest or sweepstakes, but did you know Facebook has strict rules surrounding these contests? As algorithms change, it is important to make sure you are up-to-date with the latest information if you are going to run contests or sweepstakes on your business page. Facebook Pages are a vital communication tool for businesses and … Facebook Contest Rules
In 2013, Red Shoes wrote a blog about team building that ended up generating a great conversation around the topic. We thought it was time to open up the team building topic again and bring a 2019 perspective. With new generations entering the workforce there are a lot of different mindsets, opinions and actions entering as … Team Building 2.0
YouTube is having a rough month. There are two major controversies happening right now and as the social media manager of Red Shoes (Lindsay), I’m going to break them down for you. First, a gentleman by the name of Matt Watson posted a video on YouTube calling them out for their lack of regulation on child exploitation content. He discovered there … What’s going on with YouTube?
Businesses around the globe are fighting to get their content seen by more people on Facebook. But with the algorithm change that happened last year, it’s harder and harder to achieve the same results. Social media is becoming a pay-to-play platform, but at Red Shoes, we have seen huge success for numerous clients who use one specific type of post: … How to drastically change your engagement on Facebook with one organic post
Did you know that only 16 percent or less of your audience actually sees your organic content on Facebook and Instagram? This is why Instagram and Facebook stories are rising in popularity, because they do not abide by the same algorithm that traditional posts do. IG and FB stories show up on a chronological basis, … Is email marketing more effective than social media?
Do you ever wonder why some social media pages always have a ton of engagement and loyal followers? You might question why you aren’t seeing the same success for your business. While algorithms do have a significant impact on engagement rates, it could be time to take a look at your content strategy. Even though you may be running a … How to better connect with your audience on Facebook