Google is a powerful search engine and can be a fantastic tool for promoting your small business. In addition to solid SEO standing for search results, an up-to-date and monitored Google Business Profile, formerly known as Google My Business, can act as your free digital storefront. Their basic profile allows you to communicate necessary information … Your starter guide to managing a Google Business Profile
Over the past decade in the business world, we have seen a significant shift in the way marketing and branding are accomplished.
As the field of public relations evolves, it’s more important than ever to stay up to date on the latest trends. There are three trends that you should have on your radar.
Marketers need to understand Generation Z.
For businesses to make the most out of social media, have a well-defined goal and content strategy and be prepared to engage with your followers.
If you’re not measuring and evaluating the effectiveness of your public relations efforts, you are missing out on a huge opportunity.
Google Chrome is saying goodbye to third-party cookies, and they’re already working on different replacements.
Apple’s update is causing an understandable uneasiness among advertisers because there’s a real possibility that this new precedent will negatively impact the effectiveness of their digital ad spend.
Use search engine optimization (SEO) to get your website noticed in 2021.