You owe it to yourself to be true to who you are
When you are true to yourself, you will connect with others in a really beautiful way, and as humans we need that connectedness more than ever.
Lisa Cruz
Crisis PR with Lisa Cruz (The World According to Guth)
In this episode, host Amy Guth talks with crisis communications expert Lisa Cruz, president and owner of Red Shoes PR, about how small business owners and solopreneurs can manage internal and external communications and operations in moments of crisis.
Customers need to know that you care
This article was originally published in The Business News: When deciding what businesses in which I give my hard-earneddollars, I reflexively search for a few indicators before entering the store, shop and or restaurant. For instance, I evaluate the following:
The sustainability of COVID-19: What you should be doing now
Exhaustion. Panic. Depression. Irritability. Do you relate to any of these? Most likely, you are burning the candle at both ends or are already burned out from what I call a sustainable crisis. The pandemic has affected everyone’s mental health