Communication is key in mergers, acquisitions
Effective communication has always been important but communicating during a merger or acquisition is imperative.
Lisa Cruz
You owe it to yourself to be true to who you are
When you are true to yourself, you will connect with others in a really beautiful way, and as humans we need that connectedness more than ever.
Crisis PR with Lisa Cruz (The World According to Guth)
In this episode, host Amy Guth talks with crisis communications expert Lisa Cruz, president and owner of Red Shoes PR, about how small business owners and solopreneurs can manage internal and external communications and operations in moments of crisis.
Customers need to know that you care
This article was originally published in The Business News: When deciding what businesses in which I give my hard-earneddollars, I reflexively search for a few indicators before entering the store, shop and or restaurant. For instance, I evaluate the following:
The sustainability of COVID-19: What you should be doing now
Exhaustion. Panic. Depression. Irritability. Do you relate to any of these? Most likely, you are burning the candle at both ends or are already burned out from what I call a sustainable crisis. The pandemic has affected everyone’s mental health
Handling Weather-Related Crisis Communication
This winter’s extreme weather is a good reminder of having your ducks in a row when it comes to communication. If you live in Wisconsin, you experienced the cold of, in some places, a staggering -50 degrees F. This year, those cold days came on the heels of a blizzard two days prior. No matter if you …
Stop and smell the roses
You hear it all the time: stop and smell the roses. But how often do you really do just that? Well, I did it this past weekend when I went to New York City to be honored as a PR News 2019 Top Women in PR. Being recognized at the luncheon was special because I made a point to be present …