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Lisa Cruz

Crisis PR with Lisa Cruz (The World According to Guth)

In this episode, host Amy Guth talks with crisis communications expert Lisa Cruz, president and owner of Red Shoes PR, about how small business owners and solopreneurs can manage internal and external communications and operations in moments of crisis.

Customers need to know that you care

This article was originally published in The Business News: When deciding what businesses in which I give my hard-earneddollars, I reflexively search for a few indicators before entering the store, shop and or restaurant. For instance, I evaluate the following:

Handling Weather-Related Crisis Communication

This winter’s extreme weather is a good reminder of having your ducks in a row when it comes to communication. If you live in Wisconsin, you experienced the cold of, in some places, a staggering -50 degrees F. This year, those cold days came on the heels of a blizzard two days prior. No matter if you

Stop and smell the roses

You hear it all the time: stop and smell the roses. But how often do you really do just that? Well, I did it this past weekend when I went to New York City to be honored as a PR News 2019 Top Women in PR.  Being recognized at the luncheon was special because I made a point to be present

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