Meagan Hardwick

How digital advertising supports ROI

As many in the marketing world know, it can be difficult to measure the success of advertising campaigns. Don’t get us wrong – we love a fun billboard with a punchy message or a print advertisement that tells a brand’s story, but how do you truly know if these pieces are working? Businesses need more than just “X number of cars passed your billboard” or “this print publication How digital advertising supports ROI