Raquel Lamal

According to a Pulse Advertising social media study, 85 percent of internet traffic in 2019 was video in the United States. That’s a large amount of people consuming internet videos, which can range in formats from educational, story-telling, animated, advertising-focused or even demonstrational.  The facts cannot be ignored, people would rather watch a 1-minute or less video, than read a … Why Your Company Needs Video

At Red Shoes Inc. we find very few people actually seek out opportunities to be on camera. Especially a video camera that is going to either record you or stream you live in a newscast. Many times, when the lights come on and the camera recording light goes red, people freeze up, can’t speak and overall are … Three Tips to Being On Camera

We read them, hear them and see them all the time, interviews from people all over the world with different media reporters. Whether it’s in: print, over the airwaves or on your television screen it’s hard to miss them. With so many different platforms and media outlets it’s important your company is ready for when the media … The Perfect Interview

We’re excited to announce our bold boss, Lisa Cruz, president and owner of Red Shoes Inc., has been honored by PR News as a 2018 Top Women in PR. Lisa will be recognized during a program and luncheon in New York City this month. Lisa is one of just 99 women from across the U.S. … Lisa Cruz achieves a Top Women in PR honor from PR News