The Opportunity of CTV/OTT

As consumers’ movie and TV viewing habits gravitate toward digital platforms, brands have an opportunity to activate targeted Connected TV (CTV) and Over-the-top (OTT) video advertising at a lower cost than traditional linear TV advertising.   What’s the difference between CTV & OTT?  OTT stands for ‘over-the-top.’ It refers to TV content streamed over the internet The Opportunity of CTV/OTT