The Perfect Interview

We read them, hear them and see them all the time, interviews from people all over the world with different media reporters. Whether it’s in: print, over the airwaves or on your television screen it’s hard to miss them. With so many different platforms and media outlets it’s important your company is ready for when the media

Team Building 2.0

In 2013, Red Shoes wrote a blog about team building that ended up generating a great conversation around the topic. We thought it was time to open up the team building topic again and bring a 2019 perspective.   With new generations entering the workforce there are a lot of different mindsets, opinions and actions entering as

What’s going on with YouTube?

YouTube is having a rough month. There are two major controversies happening right now and as the social media manager of Red Shoes (Lindsay), I’m going to break them down for you.  First, a gentleman by the name of Matt Watson posted a video on YouTube calling them out for their lack of regulation on child exploitation content. He discovered there

How to bring your brand to life

It’s common for a company or organization to develop a visual identity and call it a day. It’s easy to get excited about what it looks like, the colors, the fonts and visuals but what else is your brand trying to say? Or, what should it be saying? In today’s sensory overloaded world, your brand

How to drastically change your engagement on Facebook with one organic post

Businesses around the globe are fighting to get their content seen by more people on Facebook. But with the algorithm change that happened last year, it’s harder and harder to achieve the same results. Social media is becoming a pay-to-play platform, but at Red Shoes, we have seen huge success for numerous clients who use one specific type of post:

Is email marketing more effective than social media?

Did you know that only 16 percent or less of your audience actually sees your organic content on Facebook and Instagram? This is why Instagram and Facebook stories are rising in popularity, because they do not abide by the same algorithm that traditional posts do. IG and FB stories show up on a chronological basis,

How to better connect with your audience on Facebook

Do you ever wonder why some social media pages always have a ton of engagement and loyal followers? You might question why you aren’t seeing the same success for your business. While algorithms do have a significant impact on engagement rates, it could be time to take a look at your content strategy.  Even though you may be running a

Facebook Contest Rules

A popular way to get engagement on your business Facebook page is by having a contest or sweepstakes, but did you know Facebook has strict rules surrounding these contests? As algorithms change, it is important to make sure you are up-to-date with the latest information if you are going to run contests or sweepstakes on your business page. Facebook Pages are a vital communication tool for businesses and

Hashtag Etiquette

Hashtags can be an incredibly important tool in achieving a broader social media reach, but could be inefficient if they are not used properly. Have you ever wondered when to use hashtags? What hashtags should you use? Have no fear! We can help. What is a hashtag? According to the dictionary, “a word or phrase

How digital advertising supports ROI

As many in the marketing world know, it can be difficult to measure the success of advertising campaigns. Don’t get us wrong – we love a fun billboard with a punchy message or a print advertisement that tells a brand’s story, but how do you truly know if these pieces are working? Businesses need more than just “X number of cars passed your billboard” or “this print publication

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