The digital industry has become somewhat renowned for its overuse of buzzwords and acronyms. Use this guide to simplify the complicated world of words. Digital Buzzwords A buzzword is a word or phrase, new or already existing, that becomes popular, usually only for a period of time. The term “digital” describes electronic technology that generates, … What’s All The Buzz About?
If there’s one thing travel marketers learned throughout the COVID-19 pandemic, it is how to do more with less. Slashed budgets, reductions in staffing and the unpredictable nature of the virus have left travel marketers with fewer resources, yet they make the most of it. Travel decision makers forecast a rebound in ad spending with … How To Use Digital Ads To Target Travelers For Tourism and Travel Businesses
As consumers’ movie and TV viewing habits gravitate toward digital platforms, brands have an opportunity to activate targeted Connected TV (CTV) and Over-the-top (OTT) video advertising at a lower cost than traditional linear TV advertising. What’s the difference between CTV & OTT? OTT stands for ‘over-the-top.’ It refers to TV content streamed over the internet … The Opportunity of CTV/OTT