As consumers’ movie and TV viewing habits gravitate toward digital platforms, brands have an opportunity to activate targeted Connected TV (CTV) and Over-the-top (OTT) video advertising at a lower cost than traditional linear TV advertising. What’s the difference between CTV & OTT? OTT stands for ‘over-the-top.’ It refers to TV content streamed over the internet … The Opportunity of CTV/OTT
Video ads keep getting more popular as advertisers and brands continue to see the value. Eighty-five percent of brands used video marketing in 2020, which is up from 63 percent in 2017. According to the Interactive Advertising Bureau, nearly three in four buyers are planning to increase their digital video ad spend in the next 12 months, and nearly two-thirds of digital budgets are allocated to video. What does this mean? … OTT/Video Pre-Roll …What’s the Difference?
If you’re not measuring and evaluating the effectiveness of your public relations efforts, you are missing out on a huge opportunity.
Google Chrome is saying goodbye to third-party cookies, and they’re already working on different replacements.
Effective communication has always been important but communicating during a merger or acquisition is imperative.
Apple’s update is causing an understandable uneasiness among advertisers because there’s a real possibility that this new precedent will negatively impact the effectiveness of their digital ad spend.
Use search engine optimization (SEO) to get your website noticed in 2021.
Numerous studies show PR and sales work hand-in-hand and yield better results.
According to a Pulse Advertising social media study, 85 percent of internet traffic in 2019 was video in the United States. That’s a large amount of people consuming internet videos, which can range in formats from educational, story-telling, animated, advertising-focused or even demonstrational. The facts cannot be ignored, people would rather watch a 1-minute or less video, than read a … Why Your Company Needs Video
At Red Shoes Inc. we find very few people actually seek out opportunities to be on camera. Especially a video camera that is going to either record you or stream you live in a newscast. Many times, when the lights come on and the camera recording light goes red, people freeze up, can’t speak and overall are … Three Tips to Being On Camera