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Professional Speaking

“Lisa is a dynamic speaker who can capture and captivate her audience’s attention through engaging storytelling.”

Patricia Hernandez, Ph.D. – Marian College Department of Communications

Mom. Wife. Boss. Fierce.

Lisa Cruz is a woman with drive. Whether it is raising a family of four boys, founding a successful communications firm or helping to mitigate a crisis, Lisa has the perseverance to make change and doesn’t allow fear to get in her way.

With 25 years of experience in public relations and marketing, and an award-winning expert in areas such as strategy, crisis communications, social media, campaigns and traditional media relations, Lisa is a force to be reckoned with. She is as a “fixer” when it comes to managing crisis and is known as THE person to call. From natural disasters to investigations, HR issues, lawsuits, embezzlements, deaths, on-the-job injuries and more, Lisa has worked with organizations to tackle many complex issues before, during and after times of crisis. Her comprehensive approach and quick thinking have resulted in positive outcomes by minimizing risk and identifying areas of brand vulnerabilities.

As the founder and owner of Red Shoes Inc., Lisa has learned a multitude of lessons along the way, and shares her stories and perspective to help other women develop their potential and confidence. Some of the stories are light-hearted and other stories have made crowds gasp with the realities of life.

Lisa’s approach to speaking is dynamic, engaging and authentic. She has been published in a number of industry journals and uses her experiences and learnings to help others grow.

Topics Lisa speaks about:

Lisa offers customized presentations and workshops on the following topics:

  • Female leadership
  • Crisis communications and planning
  • Public relations
  • Marketing
  • Communication strategy
  • Social media
  • Media relations
  • Human resources and internal communications
  • Recruitment and marketing
  • Small business start-ups

For availability, fee information and topic selection contact Red Shoes at (920) 574-3253 or pr@redshoesinc.com.

“Lisa Cruz is such a dynamic, engaging speaker that we felt honored to have present at our Women in Business Luncheon. She is a perfect blend of charm and honesty. Lisa was able to craft a message for our audience that combined her life experiences with their immediate needs. Her delivery was exemplary. We received numerous comments from our audience regarding Lisa’s use of a variety of techniques that kept them engaged while providing helpful tools to impact their professional lives.”
Alyse Lincoln
Regional Project Director, WWBIC
“I am pleased to write this recommendation for Lisa Cruz and her company Red Shoes Inc. Lisa was a speaker for our Women in Technology – Wisconsin breakfast series on the topic of communication. Lisa talked about the art of communication, walking us through the foundational pillars of effective Communication. Through storytelling, she was able to stress how important story telling is as a communication tool. We had a great turnout and high satisfaction scores for this presentation. Lisa’s presentation style is very interactive, and she keeps the audience engaged as she works through meeting the topic objectives.”
Vicki Leinbach
CIO, Ariens Company

“Lisa spoke at the UW-Green Bay Social Media Summit in August 2019 on crisis communication and social media – She is your go-to gal for Crisis Communication! She provided a dynamic presentation on crisis communication and how to use social media in your favor…rather than against you! Her stories and experience made for an engaging and informative session that left participants with a number of useful take-aways. Thank you, Lisa!”
Melissa Schleicher
UWGB Continuing Education/Community Engagement Program Specialist
“Lisa Cruz is such a dynamic, engaging speaker that we felt honored to have present at our Women in Business Luncheon. She is a perfect blend of charm and honesty. Lisa was able to craft a message for our audience that combined her life experiences with their immediate needs. Her delivery was exemplary. We received numerous comments from our audience regarding Lisa’s use of a variety of techniques that kept them engaged while providing helpful tools to impact their professional lives.”
Karen Myers
Director of Programs & Events, Portage County Business Council

“Lisa is a dynamic speaker who can capture and captivate her audience’s attention through engaging storytelling. The students were so very engaged throughout her interactive talk. It was so beneficial for them to hear from Lisa’s experience and expertise with tangible examples of triumph and success. She was able to bring both the entrepreneur side, managing, and execution aspect to public relations for my students; students left the talk excited and inspired.”
Patricia Hernandez, Ph.D.
Marian College Department of Communications
“Lisa provided a presentation at our Fox Cities Economic Development Professionals meeting regarding marketing and economic development in our region. The information and expertise Lisa provided was extremely well received by the group and generated a large amount of additional discussion. Lisa’s insights on marketing our communities, and how that is tied to economic development, provided a unique and refreshing perspective and exposed the group to new ideas and concepts. The presentation and corresponding discussion got the group thinking about better ways to market their communities and highlight what makes them great places. Lisa did a tremendous job of effectively communicating her message and used storytelling to keep the presentation engaging for attendees.”
Mike Patza
Town Planner, Grand Chute Community Development
“Lisa Cruz is a charismatic, knowledgeable, and fun speaker. Our SMPS Wisconsin chapter hosted Lisa for her Fearless Leading with a Confident Mindset presentation.  Not only did she share great insight when it comes to finding your voice and a seat at the table, she also gave our members and guests tips to build confidence. We would strongly recommend her for speaking opportunities and look forward to having her at future SMPS events.
Bridget Kraus, CPSM
SMPS Wisconsin 2020-2021 President

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