Mom. Wife. Boss. Fierce.
Lisa Cruz is a woman with drive. Whether it is raising a family of four boys, founding a successful communications firm or helping to mitigate a crisis, Lisa has the perseverance to make change and doesn’t allow fear to get in her way.
With 25 years of experience in public relations and marketing, and an award-winning expert in areas such as strategy, crisis communications, social media, campaigns and traditional media relations, Lisa is a force to be reckoned with. She is as a “fixer” when it comes to managing crisis and is known as THE person to call. From natural disasters to investigations, HR issues, lawsuits, embezzlements, deaths, on-the-job injuries and more, Lisa has worked with organizations to tackle many complex issues before, during and after times of crisis. Her comprehensive approach and quick thinking have resulted in positive outcomes by minimizing risk and identifying areas of brand vulnerabilities.
As the founder and owner of Red Shoes Inc., Lisa has learned a multitude of lessons along the way, and shares her stories and perspective to help other women develop their potential and confidence. Some of the stories are light-hearted and other stories have made crowds gasp with the realities of life.
Lisa’s approach to speaking is dynamic, engaging and authentic. She has been published in a number of industry journals and uses her experiences and learnings to help others grow.
Topics Lisa speaks about:
Lisa offers customized presentations and workshops on the following topics:
- Female leadership
- Crisis communications and planning
- Public relations
- Communication strategy
- Social media
- Media relations
- Human resources and internal communications
- Recruitment and marketing
- Small business start-ups