Menasha Corporation wanted to celebrate a significant milestone by making a large donation to local organizations, highlighting their commitment to the community. Recognizing the need for an event that matched the magnitude of their contribution, they turned to Red Shoes Inc. to ensure every detail was thoughtfully planned. Their goal was not only to announce the anniversary donation but also to strengthen local relationships and maximize media visibility. The challenge was to design a high-caliber event that flowed seamlessly while reflecting the gravity of the occasion.

 The Red Shoes team brought their expertise in event planning and storytelling to every aspect of this announcement, delivering a polished and meaningful experience. 

Attention to Detail: From developing precise talking points to structuring a comprehensive event run-through, Red Shoes ensured every element flowed effortlessly. They carefully crafted a timeline that balanced speeches, the donation reveal and networking opportunities, creating a smooth and professional atmosphere. 

Strategic Layout: The event layout was designed to maximize audience engagement and visual appeal. Every detail, from staging to the placement of tables, signage and visuals, was meticulously planned to encourage attendees to move throughout the space and learn about Menasha Corporation’s services. 

Messaging Impact: Collaborating closely with Menasha Corporation, the team ensured that every speech and statement authentically conveyed the company’s gratitude and the donation’s significance to the local community. 

Robust Coordination: Red Shoes managed invitations, coordinating with local leaders, government officials and stakeholders to secure an impressive guest list. This enhanced the event’s credibility and solidified community partnerships. 

Elevating Media Visibility: Leveraging extensive media relationships, Red Shoes not only secured coverage for the event but also provided news stations with polished video clips and accurate details, amplifying the organization’s message far beyond those in attendance. 

Video Press Release Production: Understanding the importance of offering newsrooms engaging, ready-to-use content, Red Shoes created a high-quality video press release. This video served as a vital asset for media outlets, complementing the press release and digitizing the event’s key messages. It extended the event’s reach by being sharable on social media and offered news stations an easy solution to cover the event despite tight resources. 

Event planning isn’t just about logistics—it’s about creating impactful, memorable moments that amplify a message and inspire community engagement. 

 Audience Reach of 439,179

Media placements reached an audience of 439,179 across Wisconsin, sharing their celebration and gratitude with a wide audience. 

 Extended Visibility with a Video Press Release

The last-minute addition of a video press release not only supported the event’s success but also ensured that key messages resonated with a broader audience across digital platforms. The video footage was utilized by media who were not able to be in attendance. 

 Testimonial 

“The ideas, planning, managing and pulling all the pieces together that Red Shoes provided was very much appreciated by our entire team. We were extremely pleased with the media coverage and the level of accuracy the media achieved when reporting our details!”