Full-Service Marketing Agency

Growing and protecting brands

Full-Service Marketing Agency

Growing and protecting brands ®

Full-service with soul

Red Shoes is a women-driven, full-service marketing and public relations agency in Appleton, Wisconsin. Since 2008, we’ve helped businesses and organizations across the Fox Cities and Northeast Wisconsin grow and protect their brands, combining sharp strategy, honest storytelling and steady hands under pressure.

As a certified Woman-Owned Small Business (WOSB, WBE and DBE), we believe the strongest brands are both the river and the rock: willing to adapt, but never straying from their core.

What does it mean to work with a full-service agency?

Working with Red Shoes means one strategic partner instead of a dozen disconnected vendors.

The People Behind the Brand

We are a women-led team that has been growing and protecting brands since 2008 — with the strongest hearts and toughest skin.

Lisa Cruz, CEO of Red Shoes

Lisa Cruz

CEO

Founded Red Shoes in 2008; leads with a communication-first philosophy.

Maria Nelson, President of Red Shoes

Maria Nelson

President

Nearly 20 years of marketing and communication leadership.

Meagan Hardwick, Vice President of Red Shoes

Meagan Hardwick

Vice President

Specializes in brand creation and untangling complex client needs.

Danielle León, Senior Marketing Strategist at Red Shoes

Danielle León

Senior Marketing Strategist

Turns complex industries into marketing strategy that supports client goals.

Tracy Doering, Senior Marketing Strategist at Red Shoes

Tracy Doering

Senior Marketing Strategist

Brings ideas to life with a keen eye for creative campaign potential.

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Eric Cernjar profile picture
Eric Cernjar
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Red Shoes has been a rock-solid partner with our Habitat for Humanity affiliate for my 5-years here. They are organized, disciplined, and knowledgeable. They are able to help us prioritize noteworthy news, draw appropriate attention to it through a variety of channels, and provide the data to demonstrate the impact. Furthermore, they are thought partners if you are in the preparation stages of crisis communication, and are prepared to support the organization while standing shoulder to shoulder to weather a storm. 5-stars, I would definitely recommend Red Shoes if you are in need of PR support!
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Sue Pawlowski profile picture
Sue Pawlowski
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We have worked with Red Shoes for many years and have found their feedback, guidance, and strategic input to be extremely valuable in helping us move forward. I also work directly with them through the Fox Cities Marathon, and their delivery is outstanding. Their staff is professional, knowledgeable, and personable. They make you feel that your input is appreciated and that they truly care about understanding your organization, goals, and mission. They are responsive, collaborative, and consistently bring thoughtful ideas and solutions to the table. Red Shoes has been a trusted partner and an important resource in helping strengthen our marketing, communication, and overall community presence.
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Julie Johnson profile picture
Julie Johnson
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Red Shoes has been especially helpful when it comes to messaging in sensitive situations. Their strategic approach is mindful in staying our course of action, keeping our brand integrity, and making sure all the bases are covered. Their understanding of our brand and our customers is important to ensure our communication is clear. Our team has appreciated their continuous involvement with the Fox Cities Marathon, and expanding our reach year after year.
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Laura Lear profile picture
Laura Lear
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The team at Red Shoes not only provides sound strategic recommendations and solid execution, but they're also a pleasure to partner with.
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Fox World Travel profile picture
Fox World Travel
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We’ve had a very positive experience working with Red Shoes over the years. Their team has helped us secure valuable media coverage, including Chip’s Wall Street Journal feature, and has done an excellent job coordinating press opportunities. We appreciate their expertise in PR and the strong relationships they’ve built, which have helped expand our visibility. They are consistently responsive, organized, and easy to work with.
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Tony Moon (Moon920) profile picture
Tony Moon (Moon920)
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Red Shoes Marketing's creative talent has been invaluable in helping our mutual clients achieve their online goals. I highly recommend them for any businesses interested in enhancing their brand to drive meaningful results!

Recognized & Certified

Independent awards and memberships back up how we grow and protect brands.


In command.

Never commanding.

Our clients choose us because we don’t break. Our strength comes from experience and a ferocious will.

Our goal is to provide brands with everything they need to grow: nourishment, protection, accountability and support.

Growing and protecting brands ®

Do you have a need? We can help.

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