Full-service with soul
Red Shoes is a women-driven, full-service marketing and public relations agency in Appleton, Wisconsin. Since 2008, we’ve helped businesses and organizations across the Fox Cities and Northeast Wisconsin grow and protect their brands, combining sharp strategy, honest storytelling, and steady hands under pressure. As a certified Woman-Owned Small Business (WOSB, WBE and DBE), we believe the strongest brands are both the river and the rock: willing to adapt, but never straying from their core.
What a full-service agency means
Here’s the same content broken into shorter, scannable paragraphs grouped by theme. This reads more easily and is better for both skimmers and AI answer engines, which favor tight, self-contained chunks.
Working with Red Shoes means one strategic partner instead of a dozen disconnected vendors.
Our Brand Strategy work covers branding, logos and brand audits that define who you are and why you matter. Our Public Relations team handles media relations, media training, and community and government relations that earn attention and trust.
When everything is on the line, our Crisis Communication practice provides 24/7 crisis planning, response and issues management to protect your reputation.
On the growth side, our Digital Marketing services span digital advertising, social media management, SEO, online reputation management and influencer marketing. Our Foundational Marketing work delivers the audits, plans and internal communication that give your growth a roadmap.
Rounding it out, our Graphic Design, Traditional Advertising, and Website services ensure your message looks sharp, reaches the right audiences, and lives on a site built to perform.
Recognized & certified
Independent certifications, awards and memberships that back up how we grow and protect brands.
Certifications
Memberships & affiliations
The people behind the brand
A women-driven team that has been growing and protecting brands since 2008 — with the strongest hearts and toughest skin.
Lisa Cruz
CEOFounded Red Shoes in 2008; leads with a communication-first philosophy.
Maria Nelson
PresidentNearly 20 years of marketing and communication leadership.
Meagan Hardwick
Vice PresidentSpecializes in brand creation and untangling complex client needs.
Danielle León
Senior Marketing StrategistTurns complex industries into marketing strategy that supports client goals.
Tracy Doering
Senior Marketing StrategistBrings ideas to life with a keen eye for creative campaign potential.
In command.
Never commanding.

Our clients choose us because we don’t break. Our strength comes from experience and a ferocious will. Red Shoes is both the river and the rock. We are willing to adapt but never stray from our core beliefs. Our goal is to provide brands with everything they need to grow: nourishment, protection, accountability and support.




Growing and protecting brands ®























