Full-service with soul
Red Shoes is a women-driven, full-service marketing and public relations agency in Appleton, Wisconsin. Since 2008, we’ve helped businesses and organizations across the Fox Cities and Northeast Wisconsin grow and protect their brands, combining sharp strategy, honest storytelling and steady hands under pressure.
As a certified Woman-Owned Small Business (WOSB, WBE and DBE), we believe the strongest brands are both the river and the rock: willing to adapt, but never straying from their core.
What does it mean to work with a full-service agency?
Working with Red Shoes means one strategic partner instead of a dozen disconnected vendors.
The People Behind the Brand
We are a women-led team that has been growing and protecting brands since 2008 — with the strongest hearts and toughest skin.
Lisa Cruz
CEOFounded Red Shoes in 2008; leads with a communication-first philosophy.
Maria Nelson
PresidentNearly 20 years of marketing and communication leadership.
Meagan Hardwick
Vice PresidentSpecializes in brand creation and untangling complex client needs.
Danielle León
Senior Marketing StrategistTurns complex industries into marketing strategy that supports client goals.
Tracy Doering
Senior Marketing StrategistBrings ideas to life with a keen eye for creative campaign potential.
Recognized & Certified
Independent certifications, awards and memberships back up how we grow and protect brands.
Certifications
Memberships & affiliations
In command.
Never commanding.

Our clients choose us because we don’t break. Our strength comes from experience and a ferocious will.
Our goal is to provide brands with everything they need to grow: nourishment, protection, accountability and support.




Growing and protecting brands ®



















