Media Monitoring
Real-time media insights
Our software and expertise help protect, measure and grow your brand
We specialize in comprehensive media monitoring services that help businesses track, measure and optimize its public relations and brand visibility. Our media intelligence solutions allow you to see what’s being said about your company across digital, print and broadcast platforms—locally, nationally and globally. Whether you’re aiming to boost brand awareness, manage a crisis or outpace competitors, our team uses cutting-edge tools and years of experience to provide real-time insights and actionable strategies. We deliver data-rich reports on earned media placements, audience reach, sentiment and more, so you can clearly understand your brand’s current position and develop strategic communications that build trust and drive growth.
Our approach
Our approach to crisis retainers is built on relationship and readiness. We don’t wait for an emergency to happen to learn about your business—we stay connected to your organization’s priorities and communications all year long. This ensures that if a crisis happens, we can act quickly with context, strategy and precision.
Red Shoes becomes an extension of your team, keeping a pulse on the landscape while you focus on running your business. With ongoing monitoring, regular touchpoints and unlimited consultations, we give you the confidence of knowing experts are always in your corner. And if a situation escalates, our team is ready to jump into action, protecting your reputation when it matters most.
Your company in trusted publications
Strengthen your brand with media monitoring
FAQs
What is brand monitoring, and why is it important?
Brand monitoring tracks how your company is portrayed in the media. By understanding what’s being said, you can proactively manage public perception, build trust and identify opportunities for increased visibility through earned media placements.
How do you conduct media coverage tracking?
We use advanced media monitoring software to track online, print and broadcast coverage in real time. This includes metrics like audience reach, advertising value, backlinks for SEO, story sentiment and which outlets and/or reporters are covering your brand.
How can your media tracking improve my brand recognition?
By identifying relevant media coverage and targeting the right reporters, we help you secure earned media that resonates with your audience. These placements build trust, enhance credibility and ultimately boost brand awareness and loyalty.
Growing and protecting brands ®
