Crisis Retainers
When a crisis hits, seconds matter—having a trusted team already familiar with your organization gives you the confidence to act quickly and decisively
Experiencing a crisis? Call our 24/7 crisis hotline: 920-358-3188
Crisis Support Built on Knowing Your Business Inside and Out
Crisis retainers give you peace of mind by ensuring you’re never alone when navigating sensitive situations. If it keeps you up at night, it’s a crisis – and we’ll be ready. Unlike one-off crisis consulting, a retainer means we’re embedded in your ongoing communications, monitoring your brand daily and ready to step in at a moment’s notice.
Every Red Shoes crisis retainer is built to provide continuous support and proactive protection. Retainers include:
- 24/7 access to our crisis team
- Media monitoring – tracking coverage and conversations to keep you ahead of the story
- Daily clips emails – curated updates that put relevant media mentions in your inbox every morning
- Unlimited “heads-up” consultations – quick access to advice whenever you’re working on something sensitive internally
Our approach
Our approach to crisis retainers is built on relationship and readiness. We don’t wait for an emergency to happen to learn about your business—we stay connected to your organization’s priorities and communications all year long. This ensures that if a crisis happens, we can act quickly with context, strategy and precision.
Red Shoes becomes an extension of your team, keeping a pulse on the landscape while you focus on running your business. With ongoing monitoring, regular touchpoints and unlimited consultations, we give you the confidence of knowing experts are always in your corner. And if a situation escalates, our team is ready to jump into action, protecting your reputation when it matters most.
Proactive crisis management strategy
FAQs
Why do I need a crisis retainer if I don’t currently have an issue?
Crises rarely give warning; a retainer ensures your organization is prepared, monitored and supported at all times, not scrambling to find help after the fact.
What’s included in the retainer versus billed separately?
Your retainer covers 24/7 access, monitoring, daily clips, monthly reports and unlimited heads-up consultations. If additional, intensive work is required (like media relations, drafting responses or on-site support), fees will be discussed.
How does Red Shoes customize a crisis retainer to my business?
We tailor each retainer to fit your industry, size and risk profile. From the level of monitoring to the cadence of reporting, we adjust to meet your specific needs while ensuring you always have access to expert counsel.
How quickly will Red Shoes respond if something happens?
As a retainer client, you have 24/7 access to our team. That means whether it’s a late-night media call, a sudden social media storm or an internal issue that needs guidance, you can reach us immediately and expect a swift, strategic response.
How does a crisis retainer provide value if I never experience a crisis?
Even if a full-blown crisis never arises, the ongoing monitoring, reporting and consultations included in your retainer deliver continuous value. You’ll gain proactive insights, trend awareness and guidance that strengthen your communications and reduce risk—often preventing issues from escalating into crises at all.
Growing and protecting brands ®
