Marketing Specialist

Position Summary

The Marketing Specialist is a dynamic role ideal for a marketing professional with strong integrated marketing expertise who is ready to take ownership of client relationships and project outcomes. This position bridges the gap between marketing execution and account management within the Red Shoes agency.

As a Marketing Specialist, you will act as a hybrid account manager for the marketing services department. You will ensure that marketing projects are high-quality and aligned with client business goals. This role serves as the primary point of contact for select clients while providing collaborative support across accounts led by fellow account managers. Responsibilities include managing day-to-day workflow and executing integrated marketing strategies that drive measurable results. The position calls for a balance of doing and managing, delivering hands-on marketing work while overseeing timelines, budgets and client expectations.

Your time will be allocated to reflect these key priorities:

Integrated Marketing Execution (50%): Developing and implementing marketing plans, managing multi-channel campaigns, developing content and collateral and executing strategies for clients.

Account Management & Client Relations (30%): Serving as the primary contact for select clients, managing project workflows and ensuring client satisfaction.

Agency Growth & Administration (20%): Contributing to internal initiatives, process improvements and accurate reporting within the agency.

Primary Job Duties

Integrated Marketing Execution

• Develop and execute comprehensive marketing strategies and campaigns for new and existing clients.
• Create and manage content for various marketing channels, including digital advertising, email marketing, social media, websites and more.
• Manage the day-to-day execution of multi-channel marketing efforts, ensuring all components work together seamlessly.
• Analyze marketing metrics and campaign performance to create data-driven reports and recommendations for continuous improvement.
• Maintain expertise in the latest marketing tools, trends and platform updates, advising and presenting to clients and the team.
• Assist with website updates and possess a foundational understanding of SEO, SEM and AEO principles.

Account Management & Client Interaction

• Serve as the primary account contact for a portfolio of select clients, building and maintaining strong, trust-based relationships.
• Manage the day-to-day workflow of client accounts, ensuring projects move forward on time and within budget.
• Facilitate and participate in client meetings, including preparing agendas, recording minutes and presenting marketing plans and results.
• Understand clients’ business and industry well enough to suggest marketing ideas and solutions that support their overarching business goals.
• Coordinate with internal Red Shoes teams (creative, earned media, business development, etc.) to ensure alignment across all agency functions.
• Review and elevate materials for quality control, ensuring all work meets the agency’s standard of excellence before client delivery.
• Manage financial resources for assigned accounts, including budget tracking and assistance with invoicing.

General Agency Responsibilities

• Champion agency best practices and contribute to the collaborative culture of the team.
• Live out Red Shoes’ values of excellence, teamwork, curiosity, adaptability and enthusiasm.
• Complete detailed timesheets and expense reports in a timely manner.
• Manage, mentor and guide junior team members, fostering a culture of creative excellence and professional development.
• Identify opportunities for organic growth within existing client portfolios.

Key skills

Basic skills

• Organizational excellence – Ability to manage multiple priorities in a fast-paced environment while meeting deadlines.
• Active learning – Understanding the implications of new information for both current and future problem-solving and decision-making.
• Active listening – Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate.
• Critical thinking – Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
• Writing – Communicating effectively in writing as appropriate for the needs of the audience.
• Professionalism – Maintain a high standard of professionalism in all interactions, communications and conduct, representing the company with integrity and respect.
• Attention to detail – Demonstrate exceptional attention to detail by ensuring accuracy, consistency and quality in all tasks and deliverables.
• Communication – Communicate frequently and effectively with clients, client teams and internal audiences to ensure alignment and collaboration.

Social skills

• Coordination – Adjusting actions in relation to others’ actions.
• Persuasion – Persuading others to change their minds or behavior.
• Service orientation – Actively looking for ways to help people.
• Social perceptiveness – Being aware of others’ reactions and understanding why they react as they do.

Technical skills

• Software – Familiarity with Microsoft 365, project management tools, social media platforms, WordPress, Google Analytics and design programs.

Work context

Work attire – Follow a “dress for your day” approach, allowing casual attire when not meeting with clients.

Education and experience

Bachelor’s degree in marketing, communications or a related field, or equivalent experience.

Red Shoes values

Excellence: We don’t just deliver; we set the bar. We strive for excellence in every task, every project, every time. We challenge ourselves and our clients to reach new heights, ensuring that we consistently deliver results that exceed expectations. Excellence is not just a deliverable—it’s a relentless pursuit of greatness—a mindset that drives our strategy, creativity and execution.

• We are tenacious and don’t give up.
• We are detail-driven, always looking deeper.
• We insist on high standards.
• We demand results.
• We lead from where we stand.

Teamwork: Collaboration isn’t just a buzzword; it’s our superpower. At the heart of everything we do are the connections we build. The culture at Red Shoes is sacred and we all play a role in nurturing the trust, accountability and relationships that make us stronger together. We value each team member as a whole person and believe diverse perspectives fuel astonishing outcomes.

• We put relationships at the heart of everything.
• We earn trust because that’s how real partnerships are built.
• We do our best, always.
• We succeed when others succeed – our clients, our partners, our team and our community.
• We know that to achieve great things together, we must depend on each other to meet their individual demands.

Curiosity: Every day is an opportunity to discover something new. Our insatiable curiosity keeps us ahead by asking the right questions, driving innovation and uncovering new possibilities. We never stop questioning, learning or pushing boundaries to uncover fresh stories and solutions.

• We ask, ‘What else can be true?’
• We assume the best in every situation.
• We solve problems, not just identify them.
• We walk a mile in others’ shoes to understand their stories.
• We’re always growing, always seeking.

Adaptability: Change is our playground. Whether it’s elevating brands or developing ourselves, we adapt and thrive. We don’t fear change; we see it as an opportunity to grow. With agility and resilience, we evolve, listen, learn and refine our approach— always ready to face new challenges.

• We know growth is born from change.
• Setbacks don’t stop us—they propel us forward.
• We embrace risk as part of the journey.
• We lead by stepping up to what’s needed in the moment.
• We’re professionals when the situation calls for it—and we know when to lighten up. We rely on our emotional intelligence to tell the difference.

Enthusiasm: Passion drives us. We bring positive energy, creativity and determination to every project because passion is contagious. It inspires, it lifts and it drives us to form meaningful partnerships that stand the test of time. Our culture at Red Shoes thrives because we choose to bring our best every day—because we know this is where we get to be.

• We ‘get to’ do the work, rather than we ‘got to.’
• We rise to the challenge, every time.
• We show up, full of heart and ready to give our all.