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AEO for PR teams: How to optimize news releases and thought leadership for holiday 2025 answer engines
For PR teams, the holiday season is a pressure cooker—overflowing inboxes, fierce competition for media…
Social media ads for healthcare: Holiday campaign playbook to increase patient appointments in December
December doesn’t just mark the holiday season—it represents a unique opportunity for healthcare organizations to…
7 next-level social media advertising tactics to attract more patients in 2025
Social media advertising is transforming at a breakneck pace as we head into 2025, especially…
Optimizing news releases for AI to position your brand in large language model-generated answers
If you’re in the marketing or public relations (PR) world, you’ve long understood the importance…
Maria Nelson named president and partner of Red Shoes Inc.
Red Shoes Inc., a leading women-owned, full-service marketing and public relations agency based in Appleton,…
Winning the AI search game: Why PR is your secret weapon
Most marketers know all about Search Engine Optimization (SEO), which is the art of making…