Marketing Agency Insights
Social media, company culture and balancing freedom with responsibility
A guide for business leaders to foster a company culture that respects employees’ personal lives…
AEO for PR Teams: How to Get News Releases and Thought Leadership Cited by Answer Engines
By Red Shoes | Updated June 2026 | 7 min read Public relations used to…
Social media ads for healthcare: Holiday campaign playbook to increase patient appointments in December
December doesn’t just mark the holiday season—it represents a unique opportunity for healthcare organizations to…
7 next-level social media advertising tactics to attract more patients in 2025
Social media advertising is transforming at a breakneck pace as we head into 2025, especially…
Optimizing news releases for AI to position your brand in large language model-generated answers
If you’re in the marketing or public relations (PR) world, you’ve long understood the importance…
Maria Nelson named president and partner of Red Shoes Inc.
Red Shoes Inc., a leading women-owned, full-service marketing and public relations agency based in Appleton,…
