Insights.
News releases.
Blogs.

Optimizing news releases for AI to position your brand in large language model-generated answers
If you’re in the marketing or public relations (PR) world, you’ve long understood the importance…
Maria Nelson named president and partner of Red Shoes Inc.
Red Shoes Inc., a leading women-owned, full-service marketing and public relations agency based in Appleton,…
Winning the AI search game: Why PR is your secret weapon
Most marketers know all about Search Engine Optimization (SEO), which is the art of making…
Omnichannel campaigns in highly regulated industries: Making seamless customer experiences work
In highly regulated industries like healthcare, finance, and public services, delivering a seamless, omnichannel customer…
The ultimate guide to answer engine optimization (AEO): Preparing your brand for next-gen search
Search is undergoing a massive transformation. With artificial intelligence, voice assistants, and chat-based search platforms…
Creating an effective healthcare content calendar: Templates, tools and best practices for 2025
In healthcare marketing, timing is everything. As we help healthcare providers and organizations navigate complex…